How did Wikipedia become one of the top ten sites on internet? It has only about a dozen full time employees and no revenue source other than small donations
The way Jimmy Wales built the tribe is instructive.
- He attracted a small group of people and engaged them in a VISION
- He did not tell them what to do. He did not manage the effort, he led it
- He CONNECTED the tribe members to one another with ever-evolving technology that made it easier and easier for them to engage and communicate
- He gave them a PLATFORM they could use to engage the outside world
That’s it – three steps? MOTIVATE, CONNECT, LEVERAGE